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Chinese smartphone manufacturers expect new export growth

Chinese smartphone manufacturers expect new export growth
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Christian Boas

Despite low demand in the domestic Chinese smartphone market and uncertain future prospects, the major Chinese manufacturers Huawei and Xiaomi expect an increase in exports of over 20 percent for their devices in 2019. The Taiwanese news site “Digitimes” reports, citing insiders.

Growing markets
A major reason for the expected upturn: Huawei and Xiaomi have recently been able to rely on good business performance in India and other emerging markets, especially in the mid and lower price segments.

Building on this, Huawei recently announced plans to increase the number of exported smartphones by 25 percent in 2019 compared to 2018. That would correspond to a quantity of at least 200 million devices.

Xiamo also has a strong presence in the Indian market, targeting an increased number of 150 million exported smartphones in 2019. The two brand strategy of Chinese manufacturers, with a high-priced and a low-priced brand to conquer international market shares, apparently continues to pay off.

After the outrider Huawei with its subsidiary brand Honor also ZTE have followed suit with its Nubia smartphones and Xiaomi with its second brand Poco. The Huawei subsidiary Honor has also set itself the goal of becoming the world’s number 3 smartphone manufacturer. Currently, HMD Global, better known as Nokia, holds this position, but the smartphone market is fiercely competitive and vigorously on the move. So not only Apple and Samsung have to fear for their market position recently.

Positive effects
The forecast also promises growing supply volumes for Taiwanese chip manufacturers such as MediaTek, Novatek Microelectronics, Hixmax Technologies, Sitonix Technology and FocalTech, which are equipping the two global players from the Middle Kingdom. The mentioned producers could sell themselves in the course of rising exports of competitors in the country, which do not profit from this China connection.

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