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Study: State of Digital Lifestyles presented

Study: State of Digital Lifestyles presented
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Christian Boas

More and more consumers around the world are relying on Internet-enabled devices. This resulted in a survey on the “State of Digital Lifestyles” by Limelight Networks. 80 percent said that digital technologies have a positive or even very positive impact on their lives. Accordingly, smartphones have become an integral part of everyday life. Nearly half of the consumers surveyed stated that they could not give up their mobile phone for even a single day.

In Malaysia and India, this rate was well above 60 percent. In Germany, only 28 percent said it would be impossible to leave the smartphone for a day. The Germans therefore feel much less dependent on Internet-enabled smartphones. It is also interesting that women find it more difficult to do without their smartphone, while men see greater problems with the unavailability of notebooks or desktop PCs. These are the second most popular technology after the smartphone: 33 percent of the world’s respondents said they could not afford a single day on these devices.

Digital Assistants

Digital assistants like Amazon Echo or Google Home, on the other hand, have not been taken for granted in everyday life. Worldwide, 19 percent currently own such a device, led by the US with 35 percent. Japan is in last place with just 7 percent. In Germany, the adaptation of this technology is still sluggish: 52 percent of consumers said that the purchase of a digital voice assistant was not planned. The biggest hurdle for language assistants is that only 35 percent of consumers trust it for providing general information such as weather, news and research.

Less than a third (29 percent) trust digital assistants completely in online shopping and only 22 percent trust them in home automation. In terms of trust, Germany is once again lagging behind. As many as 24 percent of consumers are still very skeptical about the reliability of the information provided by digital voice assistants. There is still great potential for development here.

Safety

Security is an important factor when using Internet-enabled devices. Almost half of consumers worldwide (45 percent) are concerned about how confidential the data captured by digital voice assistants is, and 42 percent are concerned about security and potential hacker attacks on the devices.

Video on Demand

The entertainment industry is digitized, especially the music industry. Worldwide, 61 percent of consumers prefer to stream movies and TV online instead of downloading or using DVDs, and 53 percent prefer to stream music. Most notably, only 8 percent of consumers worldwide buy audio CDs. Interestingly, France is well above the world average of 25 and Germany, with 23 percent of DVD and CD purchases. Music is the most popular type of content available online, followed by movies, TV shows and apps. The streaming traffic (video-on-demand or short VoD) are highest in Germany with 72 and the United States with 71 percent.

High quality standard

Consumers have high quality standards and expect excellent user experiences. Most (88 percent) are frustrated with accessing and using digital content. More than a third (37 percent) call buffers and lingering renditions as the primary source of frustration. For a positive user experience, especially consumers from Germany, South Korea and the UK are willing to use paid streaming services.

“Consumers are increasingly relying on digital technologies, both in their private lives and at work, to receive information, perform everyday tasks and be entertained. As people become more and more dependent on information retrieved through these devices, expectations also increase, “says Michael Milligan, senior director at Limelight Networks. “At Limelight, we’re always developing innovative solutions to help content providers and producers meet their customers’ demands for high-quality, responsive and secure online experiences.”

Study

The “State of Digital Downloads” report is based on a survey of 5,000 consumers in Germany, Great Britain, France, India, Italy, Japan, Malaysia, Singapore, South Korea and the USA. The survey surveyed consumers aged 18 and over who had downloaded software or streamed videos or music in the past month. The results of the complete study are available here.

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